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As a response, a myriad of choices are available in frozen yogurt shops, where customers can choose from various flavors and toppings. Regardless of the item they are purchasing, customers seek commercial experiences that cater to them specifically. Millennials, those born between the early 1980s and late 1990s) have concluded customization is very important to current and up-and-coming generations. The personalized consumer experience has become increasingly important to franchisors across virtually all industries. These menu items can include frozen yogurt cakes and pies, milkshakes, parfaits, and related items.Īn increase in customization concepts throughout society in general has had a dramatic impact on the overall industry. Like their ice cream counterparts, frozen yogurt franchises also commonly have menu offerings that extend beyond FroYo to stave off seasonality. Leading franchises in the industry include (in alphabetical order): In fact, according to IBISWorld, no frozen yogurt shop has a market share of over 5%. While TCBY might’ve been the first, and maybe still is the most recognizable name in frozen yogurt franchising, the industry doesn’t have a clear market leader. Just like in the 1980s, the increase in health-conscious consumers was a main contributor to the frozen yogurt boom of the 2000s.Ĭurrently, the market size of the frozen yogurt store industry in the United States is estimated to be at $826 million (annual revenue). By the mid-2000s, however, the industry began to reassert itself through the founding of fresher, more modern frozen yogurt concepts. First opened in 1981, TCBY was able to open over 100 locations within its three years.įrozen yogurt franchises experienced considerable success in the United States until a drop off in the late 1990s.
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The popularity of frozen yogurt (also referred to as FroYo) really gained momentum in the 1980s when the founders of TCBY observed consumers were turning towards the sweet treat that was considered healthier, but still tasted like ice cream. Frozen yogurt has traditionally been deemed a healthier treat compared to other frozen snacks because it uses milk instead of cream. Frozen yogurt is similar to ice cream in look, texture, and flavor and is usually soft served. Hood is credited with developing the first frozen yogurt in the 1970s in the United States as a soft-serve treat called “Frogurt.” Frozen yogurt is a frozen dessert made of yogurt and other dairy, and sometimes non-dairy, products. Frozen yogurt made by a few chains is tarter and similar in taste to the original recipe, whereas other companies concentrate on preparing their frozen yogurt taste similar to ice cream.” Certain companies produce sugar-free varieties. A lot of companies allow consumers the option of adding several toppings, from bananas to strawberries, or ordering their frozen yogurt in cones or cups.
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“Frozen yogurt in the current days is used a lot like ice cream, and served in a wide range of styles and flavours.